16, after a 57-day window, a long-enough frame to maximize theatrical, PVOD and sellthrough dollars. Black Adam is dropping on HBO Max on Dec. PVOD for the film is hitting at a time when the pic is still in theaters and outdoor ads are still around. Black Adam put the bulk of its spending in digital marketing over linear, teed off by Johnson’s massive social media bullhorn, which has a reach of nearly a half-billion followers across TikTok, Instagram, Twitter and Facebook.Īlso factor in shorter theatrical windowson movies nowadays, which enables the studio to stretch their marketing dollars.

How is that? There’s been some intense cost-crunching going on at Warner Bros Discovery, which is mired in debt and going through rounds of layoffs. However, working in Black Adam‘s favor is a thriftier marketing budget to Universal’s $140M push of Hobbs & Shaw. However, the picture will pass break-even and throw off a bit of profit.” That is false,” exclaimed producer and financier Joe Singer, who deals greatly in motion picture slate financing, “The picture may be considered disappointing since it had Dwayne Johnson in a DC film. “I have read the claims that Black Adam will lose money. RELATED: ‘Black Adam’ Rocks Past $300M Worldwide 1 for three weeks in a row around the world before Disney/Marvel Studios’ Black Panther: Wakanda Forever arrived. In a very dry fall marketplace without any tentpoles due the post-production logjam created by Covid, Black Adam was the biggest movie of the season, notching No. had in mind when it was strategizing the P&L on this film. As far as how the DC universe will be mapped out, we’ll know more early next year when the studio’s new heads Peter Safran and James Gunn unveil the news.īlack Adam repped Johnson’s biggest solo opening stateside at $67M, clearly one of the financial models that Warner Bros.

All of this, including a B+ CinemaScore, is good enough for Black Adam to be a franchise starter (read: the first Captain America made $370M WW).

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